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From initial concept to global franchise, every hit survives the Idea Maze.
Idea Maze Entertainment is a full-service unscripted production company that creates bold, scalable television formats for networks and streaming platforms worldwide.
Bold, scalable unscripted formats for networks and streaming platforms worldwide. Game shows, competition series, follow-docs, and premium reality.
Poznick takes audiences through the Idea Maze, sharing lessons learned from the creative gauntlet that apply to any business. Keynotes, panels, fireside chats, and Q&A sessions.
Strategic guidance on unscripted content, format development, and audience engagement for leading media companies and global brands.
A television producer and studio president whose work has helped shape the unscripted landscape. Over his 25 year career Poznick has overseen hits like The Voice, Shark Tank, Survivor, and more.
Prior to joining Mark Burnett at MGM Studios, as President of Alternative Television, Poznick founded ZOO Productions responsible for hits like MTV’s The Blame Game, Oxygen’s Girls Behaving Badly, MTV’s Buck Wild, and FOX’s Are You Smarter Than a Celebrity. He later sold the company to the UK-based production company, All3media.
Poznick now leads Idea Maze entertainment and strives to produce groundbreaking formats across the globe.
All global hits must survive the Idea Maze.
Hit walls. Get stuck in dead ends. Rethink, revise, retest.
When an idea makes it to the finish line, the fun begins!
The result: a winning format runs the maze over and over, episode after episode, season after season, all around the world.